|
Shopping could soon be boosted by new techs including AI and VR  Retail shopping is changing. You can’t digitise a pair of jeans or a nice cake, but the most tech-alert retailers are making the shopping experience digital, and reaching more customers or selling more to existing customers using modern technology.
Shopping and stores are traditionally a conservative business sector, which takes time to adapt. The shopping experience hasn’t really changed much in 100 years, and low margins make for cautious approaches towards innovation. A recent study showed 82% of smart phone users consult their phones in the store while deciding what to buy. It makes sense that those shoppers can now use mobile pay—from a growing number of providers—while they’re at it. Smart beacons alert a customer who is near to the store via bluetooth so they can be sent special offers and discount coupons. Wandsworth is already ahead of the game here, with the Chamber pioneering this a couple of years ago. The most obvious innovation in this sector is Amazon Go – the shop where AI and cameras/ rfid tags and the like monitor shoppers, and charge you automatically when you leave for the goods you actually want. It is certainly novel, some people will abhor the lack of privacy, but others will appreciate the convenience, especially if you have stood in a queue for the checkout for a long time. Part of the intention behind this is not saving on the wages of store assistants, but Amazon’s major goal of analysing the behaviour of customers, to get more data to deep-mine and sell, so it’s not just what you buy, but what you put back on the shelf when you see the price. Do you just zip in for what you have on your list, or do you dawdle, look at lots of products, and impulse-buy? There are a large number of tech companies experimenting in this sector. Surprisingly, this includes the creative software company Adobe, famous for Photoshop. Earlier this year it bought Magento Commerce, a digital commerce platform for £1.25 billion to bootstrap its way into the retail technology market. Other players in this area include BigCommerce and dunnhumby. Each is trying to carve out a niche to improve customer interactivity using technology. Some are experimenting with VR, although practical use of this will be a few years in the future, when headsets become cheap enough for wide use. The sector is likely to experience disruption in the near future, with some companies adopting new technology, and prospering and others finding it hard to compete. http://www.retailtechnology.co.uk/news/6740/the-digital-transformation-opportunity/ * Julian Jackson is Wandsworth Chamber’s blogger, whose interests encompass technology, cryptocurrencies and blockchain, the environment, as well as photography and film. His portfolio is here: https://julianj.journoportfolio.com www.brightgreenpr.co.uk www.bitcoin-consultancy.co.uk
3 Comments
Once a month Wandsworth businesspeople get together in the Metro Bank in Clapham Junction to meet, network, socialise and exchange information With the combination of football, Wimbledon, and of course sunshine, the Metro Monday turnout was unusually low this week.  However that did meant that people were able to have long conversations and discussions, about tennis and the World Cup, as well as business. Various different local businesses participated including Banham’s Alarms, South West London TV, KSBC technology relocation, and various others. Steve Pinto, CEO of Wandsworth Chamber, delivered a short talk about the possibilities opening up because of the move of the US embassy to the area. He hoped that Chamber members would have an opportunity to visit the embassy in the near future. The Chamber wants to open up the embassy supply chain to local businesses. He showed the latest edition of Business Connexions – the Chamber magazine. “It’s a good idea when networking to invite some of the businesses you work with to come along, and make new contacts. Then you are all talking about each other.” Steve then talked about “Supporting Schools for the Lionheart Challenge,” on Wednesday 11th July. 11AM till 1PM St John Bosco College Parkham Street Battersea London SW11 3DQ The LionHeart Challenge, is a hands-on, demanding, exciting entrepreneurial business experience for pupils aged 14-16. The children are tasked to build a team out with their normal friendship or form groups and develop a viable commercial idea for an achievable product or project. Steve continued, “The Challenge is to get whole year groups schools working on community based projects. One of the ideas was: how do we help homeless people. The children put together boxes of what homeless people might need.” Businesses are invited to attend St John Bosco College from 11AM till 1PM 11th July to see the LionHeart Challenge in operation, to ask questions and to find out more about how they can become involved. Steve says, “The whole idea is to take them over what businesses go through: come up with a concept, involves team work, getting everyone involved, developing a business and marketing plan, with a financial case for it. Then present it to the judges, teachers and fellow pupils.” Register here: https://www.eventbrite.co.uk/e/supporting-schools-for-the-lionheart-challenge-tickets-47413126939 http://www.wandsworthchamber.org * Julian Jackson is Wandsworth Chamber’s blogger, whose interests encompass technology, cryptocurrencies and blockchain, the environment, as well as photography and film. His portfolio is here: https://julianj.journoportfolio.com www.brightgreenpr.co.uk www.bitcoin-consultancy.co.uk |
RSS Feed
© Wandsworth Chamber 1965 - 2020 | Chamber Technology by Chamber Nation | Privacy Policy