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Ways to improve your businesses' profile Wandsworth is a mecca for SMEs and Startups. It has some of the highest concentrations of SMEs in London and the initiatives that Wandsworth Chamber and the Council are involved in such as “Beermat Monday”, Wandsworth Digitech and of course the regular business breakfasts help new businesses find their feet. Social Media marketing is essential these days. It is an area where creating content can raise a businesses profile and it is cheap, compared to advertising or employing a PR company. Tweets with images have more views and retweets than tweets without. Blogger Dan Zarella analysed 400K tweets and found this “Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other hand Tweets that used Facebook or Instagram links were less likely to be retweeted. In all four of cases, I found a 99% confidence interval assuring us of the reliability of these results.”  This goes for facebook, LinkedIn, and of course the image primacy social media: Pinterest, Instagram, and Snapchat. This means that you should make visual images an important part of your social media postings. Preferably by using unique content, rather than generic microstock images from a provider like Shutterstock.
Use Infographics Creating a simple infographic which will be shared is a good way to use visuals. They are quick and cheap to create, versatile and can be shared widely. Ask those who share your infographic to link the image back to your site. Note: ensure that you have your own website url prominent on the graphic – otherwise people might not come to your site when the graphic is shared. Video is even bigger than stills Video has high levels of engagement. YouTube and Vimeo are the leading sites for this but you can easily upload vids to facebook and other social media sites. Perhaps the most important tips are to keep a video short and engaging, make sure it will work on a mobile platform, and have a Call to Action at the end. For example, have a website landing page with a special offer or a report to download, something to capture the viewer's details. Overall, visual media are some of the most important tools you can utilise to create engaging and shareable content. Author: This article was written by Julian Jackson, Wandsworth Chamber of Commerce's resident blogger and copywriter - www.julianjackson.co.ukhttps://julianj.journoportfolio.com
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Fun, free event for business networkers A new networking event, “Beermat Mondays” launched this June. Held on the first Monday of every month. Metrobank sponsored the first one on 5th June, hosted by the Revolution Bar in Clapham Junction. Wandsworth Chamber of Commerce CEO Steve Pinto introduced the event, as well as a new added benefit for Wandsworth Chamber Members: Advantage – discounts on a wide range of business products and services, including fuel, office space, insurance, energy and telecoms savings. He said, “When you join the Chamber, the benefits from Advantage will far outweigh the cost of membership, so it's a terrific new opportunity for everyone.”  In his down-to-earth manner Mike Southon, serial entrepreneur and co-author of the bestselling book, The Beermat Entrepreneur, said, “What happens on Beermat Mondays? Generally nothing happens, you get a sticker, put your name on it, buy a beer and talk to people.” He emphasises that networking and linking up with people who can help you is essential to successful entrepreneurship.
Metrobank recently opened up in a great location on the corner opposite. Originally they had some difficulty finding an appropriate spot, and Steve Pinto used his contacts to assist them in getting the right place for their new bank branch. Mike Southon recommended their efficient services – he was sceptical that he could go into a branch and come out in an hour with a working debit card – so he tested it, found it was true, and since then has banked with them. Mike continued, “Carry on drinking. Come to me for free advice. It may be rubbish, but at least it's free!” to a burst of laughter. The Advantage programme was officially launched – find out more about it here:http://advantage.wandsworthchamber.org/wandsworth-chamber-2/ Mike outlined his philosophy of entrepreneurship: it is social, so the metaphor is you go down to the pub and write your idea on a beermat. “It's all about doing business face-to-face, simple elevator pitches, keeping it simple and social. It's a relaxed and informal way of meeting people, and finding business.” He sees it a social lubricant to business and entrepreneurship. He is very strong on coaching and mentoring, “Everybody needs good advice and everybody needs a coach. It is absolutely vital. If you have a business idea, a good coach will put you through a process, and get you to where you want to be.” “You can talk to all sorts of different mentors – some can be technical, some can be “who should I speak to” and some can be philosophical - “meaning of life things” - something isn't going right for you. He believes that mentoring is the most important factor for success as an entrepreneur, the difference between having a good idea, and actually realising it.” What does he get out of his mentoring and coaching? “It makes me happy and I feel I am doing some good.” The next Beermat Monday is on July 3rd, from 6.30 pm at Bar Revolution, Clapham Junction, 276-288 Lavender Hill, London SW11 1LJ. www.wandsworthchamber.org http://advantage.wandsworthchamber.org/wandsworth-chamber-2/ http://www.mikesouthon.com https://www.metrobankonline.co.uk Author: This article was written by Julian Jackson, Wandsworth Chamber of Commerce's resident blogger and copywriter - www.julianjackson.co.ukhttps://julianj.journoportfolio.com |
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